Sales & Marketing Manager at Four Points by Sheraton – Marriott International

Job overview

Marriott International seeks a Sales & Marketing Manager for the Ikot Ekpene location. The manager will oversee the sales department and manage both reactive and proactive sales efforts for properties with significant bookings and local catering revenue. The role requires a hands-on approach in executing Marriott’s service strategy, managing resources, and developing long-term customer relationships to achieve sales goals.

This leadership position involves managing day-to-day sales operations, developing strategic marketing campaigns, and ensuring the delivery of high-quality customer experiences.

Job title: Sales & marketing manager

Location: Ikot Ekpene, Akwa Ibom
Position type: Full-time
Career area: Sales & Marketing
Reports to: General Manager

Company overview

Marriott International is a globally recognized leader in the lodging industry, headquartered in Bethesda, Maryland, USA. With over 4,100 properties across 79 countries and a reported revenue of nearly $14 billion in fiscal year 2014, Marriott International is committed to excellence in hospitality. The company traces its roots to a simple root beer stand in Washington, D.C., founded in 1927 by J. Willard and Alice S. Marriott.

Boasting a workforce of more than 361,000 employees across the globe, Marriott is consistently recognized for its superior business ethics and has earned accolades as a top employer. Marriott is also renowned for managing the award-winning Marriott Rewards® and The Ritz-Carlton Rewards® programs, with over 49 million members worldwide.

Key responsibilities

Managing sales activities

• Develop a strategic account plan for market demand generators.

• Oversee reactive and proactive sales efforts to achieve booking goals and property revenues.

• Work with Regional Marketing Communications to develop targeted marketing activities.

• Provide customer intelligence and adjust sales strategies to meet customer expectations and market trends.

• Analyze Strategic Alignment Review (STAR) and competitive shopping reports to maintain market awareness.

• Research competitors’ strategies to identify opportunities to increase occupancy and RevPAR.

• Participate in sales strategy meetings and propose innovative ideas to grow market share.

• Support the Area Sales and Group Sales teams with account management and deployment.

Campaign management

• Plan and execute social media campaigns, promotions, and events in collaboration with marketing and sales teams.

• Coordinate with marketing and design teams to enhance campaign effectiveness.

• Work with influencers and brand ambassadors to extend market reach.

Leadership & client engagement

• Lead the sales department, set goals, and monitor the team’s alignment with the business strategy.

• Guide revenue-generating departments to create effective strategies and achieve financial goals.

• Provide mentorship to staff and enhance team performance.

• Supervise the sales team’s utilization of Marriott’s demand engines to maximize potential.

• Partner with Human Resources to attract and retain the right talent for the department.

• Ensure compliance with local, state, and federal regulations in all operational activities.

Building relationships and customer service

• Cultivate strong relationships with local organizations to increase brand and product awareness.

• Maintain active participation in local, regional, and national tradeshows and client events.

• Monitor customer satisfaction before, during, and after events, ensuring their needs are met and exceeded.

• Develop a deep understanding of the hotel’s primary customer base and offer tailored solutions.

Candidate profile

Education and experience:

• 2-year Degree in Business Administration, Marketing, Hotel & Restaurant Management, or related field; 4 years of experience in sales and marketing or a related area.

• OR

• 4-year Bachelor’s degree in the same fields with at least 2 years of experience in sales and marketing.

Preferred qualifications:

• A 4-year college degree.

• Experience in lodging sales and hotel industry with a demonstrated history of career growth and exceptional performance.

Management competencies

Leadership:

• Adaptability: Develop strategies for change and implement them effectively, maintaining flexibility.

• Communication: Use appropriate communication styles to explain complex information clearly and influence others.

• Problem-solving & decision-making: Solve complex problems through collaboration and informed decision-making.

• Professional demeanor: Display confidence, respect, and positive representation of the company.

Managing execution:

• Building and contributing to teams: Lead and support the team to complete goals with cohesion and collaboration.

• Driving for results: Guide others to accomplish work objectives efficiently.

• Planning and organizing: Gather resources and plan actions to meet goals.

Building relationships:

• Coworker relationships: Foster collaboration with colleagues to achieve goals.

• Customer relationships: Build lasting relationships based on understanding customer needs.

• Global mindset: Support employees and business partners with diverse perspectives and ensure an inclusive environment.

Generating talent and organizational capability:

• Organizational capability: Assess and adapt the organizational structure to best meet business goals.

• Talent management: Provide feedback and guidance to help employees develop necessary skills.

Learning and applying professional expertise:

• Applied learning: Seek and apply learning opportunities to improve individual or team performance.

• Business acumen: Utilize business data to manage daily operations and generate innovative solutions.

• Technical acumen: Apply professional skills to overcome challenges in specific functional areas.

Application process

Interested and qualified candidates should apply by clicking here to submit their application.